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Save the Date!

By | Work

SARAH JOHANN will be at this year’s BLICKFANG international design trade show!

November 13/14/15
Deichtorhallen Hamburg

See you there!


1 year SARAH JOHANN studio

By | Allgemein

Oh my. Where has the time gone? A year ago I launched my website and started selling my first bag collection. It was a pretty exciting and busy year. I had my first campaign on the design marketplace MONOQI, attracted new retailers in Germany and Switzerland, designed a special edition bag for the crowd buying platform NEWNIQ and launched my small leather goods line. It felt like sprint without an end but was absolutely happy making at the same time. And that is what really counts, right?

Of course, after having a regular job for 8 years getting self-employed and starting your own business was never going to be easy. I knew that especially selling handmade products for a living would be tough. However, this didn’t prevent me from taking this step. And I love it! With the support of old and new friends SARAH JOHANN studio started to grow and is now stepping into its next phase.

I am so much looking forward to the next year. And first of all the next months with lots of exciting things going on – launch of my new collection, a new lookbook and my second campaign on MONOQI.

Stay tuned!

(Of course, we had to celebrate this day with a piece of my all time favourite cheesecake from Five Elephant ;))


Instagram Pics #3

By | Allgemein

I’ve been so busy with designing and producing my new collection within the past few months, I’ve totally neglected this blog.

But at least, I managed to update my Facebook and Instagram profiles fairly regularly. So here’s a little summary of what I captured with my phone cam lately…



By | Allgemein

Last week I had the chance to explore some of Berlin’s surrounding woods. It was a very grey day, the thick fog hung very low and tipped the tree tops. It was kind of mystical. I love the silence while walking through a forest and I can’t get enough of that autumnal smell of humid leaves, spruce needles and wood.

When I was in Grunewald, at the Havel river, the scene reminded me a bit of my Norway trip two years ago. The calm water, the silence and all that grey… Simply beautiful.










Kiez Walk

By | Allgemein

I absolutely LOVE autumn!

Here a some pictures I took while walking through my neighborhood…







By | Work

I’m happy to present a new FINSE special edition, which I exclusively designed for NEWNIQ, the fabulous German crowdbuying design shop.

The backpack comes in a combination of fine calf leather and durable black denim, which produces an exciting haptic contrast and creates a classy and easy look at the same time. A small inner pocket gives space for odds and ends.

You can preorder this beauty here until November 23. With 3 orders it goes into production.