Our day to day lives are often characterized by an overload on the senses that is hard to escape. With her reduced style of design, SARAH JOHANN sets a particular tone and emphasizes the distinctiveness of the simplistic. Inspired by various Modernist trends, her own-name label, which was founded in 2014, is focused on bags and small leather goods for men and women, which combine great design, quality and suitability for everyday use.
Here, the reduced style flows like a common element through the collections: All models are distinctive for their simple design, clear, geometric forms and usability. Loud color combinations are as rare as superfluous ornamentation or decorative fittings. The materials used range from robust cotton to virgin wool, and from nylon through to genuine leather.
Every SARAH JOHANN model is developed and produced in Berlin – first and foremost in her own studio as well as in an outside workshop elsewhere in metropolitan Berlin. Top-quality artisanal production and longevity are fundamental principles.
The aim is for the subsequent owner to get a product that conforms to his or her expectations of design and quality and which accompanies him or her in everyday life.