Our day to day lives are often characterized by an overload on the senses that is hard to escape. With her reduced style of design, Sarah Johann sets a particular tone and emphasizes the distinctiveness of the simplistic. Inspired by various Modernist trends her own-name label, which was founded in 2014 in Berlin, focuses on bags and leather goods, which combine great design, quality and suitability for everyday use.


The reduced style flows like a common element through the collections: All models are distinctive for their simple design, clear, geometric forms and usability. Loud color combinations are as rare as superfluous
ornamentation or decorative fittings.


Sarah Johann‘s work stands opposite to the fast fashion business. For her sustainability is a combination of local made-to-order-production, excellent craftsmanship, timeless design and longlasting materials. The result is a product, that lasts not only one season, but accompanies its owner for a long time.


Sarah Johann creates urban inspired goods, made in the countryside. Every piece is designed and handcrafted in her studio house in the beautiful Uckermark – a large rural district in the Northeast of Germany. Truly the perfect surrounding to celebrate the beauty of slow made goods made from natural materials.